So this isn’t such a ‘happy’ post but it is an important one. I came across this article just now about a new campaign that Lush have collaborated with Humane Society International. Excuse my copy and pasting:
Jacqueline volunteered for her starring role in the deliberately shocking performance to underline a campaign aimed at drawing attention to the pain and cruelty inflicted on animals during laboratory tests on cosmetics.
Dressed in nothing but a flesh-coloured body stocking, she was put on display in the shop window of Lush cosmetic store’s branch in Regent Street, London, to re-enact widely used tests.
The ‘cruelty-free’ chain is helping to spearhead a Humane Society International campaign to end cosmetic testing on animals.
Thousands of shoppers, tourists and office workers witnessed Jacqueline, a social sculpture student at Oxford Brookes university, being roughly manhandled and administered by performance artist Oliver Cronk, dressed as a clipboard-toting lab technician.
Her eyes streamed from an irritant he sprayed into them at intervals and her arm began to bleed when she struggled to resist an injection.
As someone who works as a marketeer for an animal charity, I think this campaign is brilliant. I think a lot of people simply don’t realise how many of their everyday items are tested on animals. The tests these animals have to go through are brutal, disgusting and at the end of it they die. And what for? New lipstick? An expensive wrinkle cream that won’t even work? Do you want to be responsible for this suffering just so you can look pretty? Please, make sure your cosmestics and household products are cruelty free.